Aligning Goals for Online Reputation Management
Dear Community,
I’m reaching out to seek advice and insights regarding an ongoing online reputation management project. Here’s some context:
I’ve engaged a professional team, the TOSS Team, to handle manual link-building with a clear objective—managing the visibility of specific search results tied to my name in Concord, NH. The aim is to suppress or push down negative or undesirable results, such as public court documents and board meeting notes, while promoting positive ,Project Management Professional (PMP) , professional content.
Key Points of the Strategy:
Targeted Backlinking: The team is using domain authority (DA 30-70) sites for creating a mix of do-follow and contextual links.
Drip-Feeding: Links are built gradually to maintain a natural profile.
Content Focus: Efforts are directed at niche-relevant sites for authenticity, alongside general domains for diversity.
Suppression Goals:
Specific results I aim to suppress include:
Personnel Appeals Board Documents:
References from New Hampshire Personnel Appeals Board meeting notes (Docket #2022-T-025).
Legal Case Dockets:
Hillsborough County Superior Court case titled Jimmy Gedeon v NZ. BEAUTE BAR, LLC.
Federal Court Documents:
Records titled Gedeon_v_United_HealthCare_Services_Inc.
Promotion Goals:
The positive content we’re focusing on includes:
My LinkedIn profile, which highlights my credentials as a Project Management Professional (PMP).
A blog or repository featuring my professional achievements, certifications, and leadership initiatives.
Articles showcasing community involvement or contributions to industry-related initiatives.
I’ve asked the TOSS Team to confirm that the current approach will meet these goals and if any additional measures could amplify results.
Request for Advice:
Does this strategy sound comprehensive for addressing online reputation challenges?
Are there any additional techniques or tools you’d recommend to enhance the suppression of negative content?
Has anyone faced similar challenges and can share successful tactics?